The Enhanced Match code is highlighted in blue. In the first em parameter, pass back the user's raw email address—in the second, pass back the SHA256 hash of the user's email. Got it
 

Sustainability

The eyewear world is not a 100% sustainable industry.

Unfortunately, this is not possible yet with current technologies.

Loft is committed to making choices within this industry that keep our impact on the environment as low as possible. 

  • We only work with designers who strive to find solutions to the pollution problems in the eyewear market.​  Such as working with biodegradable acetate, minimal waste production (waste of acetate that is still reused in another product), packaging and cases made of vegan leather, glasses that are polished by hand and not with chemical products.

  • We work with a limited edition collection. This way we avoid old or deadstock that is left lying around. Plus, preserve the unique character of our collection.

 

  • We strive for long product life. For us, it is most sustainable to consume as little as possible. That is why we offer a product that lasts a long time, can always be repaired, and is independent of fashion trends. In addition to high-quality products, we offer extensive service and repair options. Just walk in or book your appointment for repairs (Dutch: herstellingen)

 

  • We recycle demo lenses that the industry currently only makes in plastic.

 

  • ZEISS is exclusively our partner for glasses. Zeiss continuously invests in research and development into new, better, and more sustainable products. 

Discover more about Zeiss and sustainability here.

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Cellulose Acetate vs Plastic Glasses

Unfortunately, most eyewear on the market is still made with plastic.

We choose to invest in designers who work with cellulose acetate.  

 

HOW IS CELLULOSE ACETATE DIFFERENT FROM PLASTIC?

 

Most importantly, cellulose acetate is a petroleum-free, renewable and biodegradable material we can use to produce eyewear without adding to the mountain of plastic waste.  

 

First, cellulose acetate is made from wood pulp and cotton linter. Both plant-based and renewable resources. Plastics, on the other hand, are derived from petrochemicals, which are obtained from fossil crude oil, coal, or natural gas.

 

Second, cellulose acetate is also biodegradable. In highly biologically active soil, cellulose acetate fibers can biodegrade completely in 4-9 months. Petroleum-based plastics (plastic), on the other hand, can linger in the environment for hundreds of years.

400 million tons of plastic is produced annually, 40% of which is for single-use (eg straws, bags, etc.). By choosing cellulose acetate, we hope to minimize our impact on the earth. 

Finally, it is a strong and flexible material that allows designers to create eyewear that will last a lifetime. In this way, we try to prevent excessive consumption and pollution. The durability of the material means that glasses can be refurbished and re-polished over time, you could even pass them on as an heirloom. ;)


 

CELLULOSE ACETATE FOR PREMIUM GLASSES.

 

Cellulose acetate has a unique combination of properties that makes it particularly suitable for making premium eyewear. It is hypoallergenic and resistant to a variety of chemicals. The feel of cellulose acetate eyewear is characteristically soft, smooth, and dry to the touch.